European neighbourhood partnership sealed.
Last week marked another important milestone in the company history of Novidon. Novidon and cph Deutschland Chemie signed a Joint Cooperation and Marketing agreement.
Being well known for its innovative starch solutions, Novidon, part of the international Duynie Group, made already first steps regarding sustainable starch based labelling adhesives a few years ago. “As cph is a global market leader in the field of sustainable labelling adhesives, we very much look forward to this partnership.
The development team of cph has shown us that we are on the right way. With the know-how of 45 years in labelling adhesives, as well as their leading position in sustainability in this market we are happy that cph will bring a labelling adhesive, based on our novelty, to the global market.”, says Christiaan Oei – Commercial Director of Novidon.
Compared to the traditional way of extracting potato starch, Novidon extracts starch from sidestream potato starch, released during production of potatoes into French fries and chips., It makes it more sustainable and more attractive for cph as a raw material as edibles are not being used. “I have been working for a long time in order to sign this agreement. From the moment I have heard about their innovative idea I knew that they would be the perfect partner for cph. This cooperation brings us in the unique position to increase the sustainability in the value chain of our labelling adhesives. Besides our general environmental caution during the production of our adhesives, we are now able to go even one step ahead by using sustainable potato starch." adds Dr. Gerwin U. Schüttpelz - CEO of the cph group.
The product series will be named REGAIN and will be taken care off in a joined R&D project, leaded by Tom Brooijmans (New Business Manager of Novidon) and Dr. Mathies Evers (Head of R&D of cph).