<p>To make these industrial sacks, Fiorini used a starch based glue. However, this glue had a very different ratio to Novidon's <a href="https://www.novidon.com/ru/poisk-produkta/klei/novinexx-cpb-klei-dlya-bumazhnykh-meshkov" title="Novinexx CPB - Paper sack glue">Novinexx CPB</a>. As a result, they used much more starch at a time. Novinexx CPB paper bag glue has a high performance that requires less glue. In this way, Novidon offered a more durable product to Fiorini that realizes significant cost savings in the production process.</p>

How it all starts

<h3>What is sidestream potato starch and why is it sustainable?</h3>
<p>Novidon is a producer of sustainable native potato starch and modified potato starch. Potato starch forms the basis for our high performing adhesives for industrial solutions. These high-quality adhesives are all natural and based on sidestream potato starch, released during the production of potatoes into French fries and chips.</p>
<p>“<em>We generate value from sidestream potato starch</em>,” Bas Weren, Commercial Director at Novidon explains. <em>“In this way, resources are maximum used and waste is avoided. Our products have a lower carbon footprint, compared to starch alternatives that are traditionally processed from the whole potato</em>.”</p>
<p> </p>

Sustainable paper sacks

<h3>What means sustainability in the paper sack industry?</h3>
<p>Sustainability, in addition to efficiency and quality, plays a decisive role in the choice of packaging. Paper bags have a lot of advantages in terms of sustainability; they save resources, are biodegradable and can be recycled and made available to the paper sack industry again. A paper bag biodegrades in 2-4 months, where it takes about 100 years for a plastic bag. And paper bags made from FSC (Forest Stewardship Council) certified wood are sourced from strictly managed forests accompanied by maintenance and reforestation.</p>
<h3>Aim to produce plastic free bags</h3>
<p>Fiorini is passioned and ambitious about innovative and sustainable packaging. The environment and over the years biocompatibility and sustainability have become fundamental values.</p>
<p>Giovanni Fiorini (President &amp; CEO Fiorini) “<em>At Fiorini we really care about the environment, that’s why we try to minimize our impact on the planet, reducing our waste and creating innovative, resistant and eco-friendly multiple paper sacks. Our aim is to produce only plastic free bags, completely recyclable with an amazing print, an extended shelf life and a strong protection for the product inside.”</em></p>
<p>A clear example of this vision is<a rel="noopener" href="https://www.fiorini.biz/en/research-development/" target="_blank"><strong> MoistShield</strong></a>, a patented Fiorini hi-tech sack, created by Fiorini R&amp;D Laboratories, to be water-repellent and more resistant than a standard paper sack with plastic layer.<strong> MoistShield</strong> protects all kind of products without using plastic.</p>

<h3>How does Novidon’s paper sack glue contribute to Fiorini’s eco-friendly paper sack?</h3>
<p>Fiorini select their products from the raw materials used. The paper used to produce the paper sacks is sourced from certified forests. They also use water-based inks to reduce the waste of paper. And in an attempt to restrict the use of chemical based glues they mainly use natural glues, such as potato starch. This is how they arrived at Novidon's starch solutions.</p>
<p>The natural binding qualities of potato starch makes it an ideal basis for paper sack adhesives. They are water based and easily biodegradable. Contributing to bio-based, recyclable, compostable paper sacks. The Novinexx CPB paper sack glue is made of sidestream potato starch and has also a lower carbon footprint. This reduces the environmental impact of the paper sack and impact on the climate which fits well with Fiorini's mission to create eco-friendly multiple paper sacks.</p>
<p> </p>

Shared value

<h3>Also advantages on performance and convenience level</h3>
<p>“<em>Our sustainable biodegradable adhesive does also have some important advantages on performance and convenience level. Due to the high performing ingredients, less adhesive is required which leads to lower costs in use per sack. There is no paper penetration and combined with a short setting time this leads to a lower amount of rejects</em>”, Bas Weren explains.</p>
<p>Another benefit of the CPB paper sack glue is the low splashing behavior. As a result, the paper sacks are opening as intended which decreases downtime due to cleaning.</p>
<h3>Creating a shared value</h3>
<p>The social and environmental sustainability objectives are for Fiorini the primary conditions to achieve growth in the medium and long term. A sustainability that is integrated into the strategy. Therefore, they consider it to be very important how they look at their own customers, their approach of them and to create a shared value. After all, these are the end users who also find sustainability increasingly important.</p>
<p>Giovanni Fiorini (President &amp; CEO Fiorini) <em>“Being a part of an increasingly responsible production chain is a fundamental base to this dream. All the paper we use to make our 300.00.000 sacks is produced with wood coming from managed forests and alternative natural raw materials. But to have fully eco-friendly packaging, it is essential, in addition to the continuous innovations that we do on our products, that all the components are eco-sustainable such as the Novinexx CPB from Novidon.”</em></p>
<h3>How does the cooperation work in practice?</h3>
<p>The Technical Sales Specialist of Novidon tests with a batch on location at Fiorini’s plant to showcase all its advantages during a small-scale factory test, as well as to check if any changes must be made to the production process. After all, a correct implementation is necessary for the client to reap all the benefits from Novidon’s Novinexx paper sack adhesives. Together they look at how to achieve the best performance with the highest sustainability.</p>
<p>After the implementation Novidon can also provide service and give technical support when needed. In addition, we give advice to keep performance as it is or to bring it up with as little waste, time and money as possible. This is because each glue has specific properties that need to be considered and it may be that small things do change certain things. That's why we get in touch at least once a year to see how things are going and whether any improvements or things are wanted differently.</p>
<p>Curious about the possibilities of Novinexx CPB for your company? </p>

Rick Hoekstra

Bart Streefkerk

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Novidon offered with the Novinexx CPB paper bag glue a more durable product to Fiorini which contributes to their eco-friendly paper sacks.

A successful cooperation between Novidon and Fiorini Packaging 

Fiorini Packaging, a family-owned company that operates since 1947, is the global leader in Ultrasonic Valve Sacks; a specific niche in the paper sack sector. In two different plants Fiorini makes industrial paper sacks for many different sectors: food, chemicals, animal nutrition, seeds and building. Read more about the succesful cooperation between paper sack producer Fiorini Packaging and Novidon in this case study.

Cooperation Novidon and Fiorini